Frozen Whole Chicken Market Overview in Italy
In value terms, frozen whole chicken production rose to $ in 2019 estimated in export prices. The total output value increased at an average annual rate of +% from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2008 when the production volume increased by % year-to-year. Frozen whole chicken production peaked at $ in 2017; however, from 2018 to 2019, production failed to regain the momentum.
In 2019, the average frozen whole chicken yield in Italy amounted to kg per heads, leveling off at the year before. In general, the yield continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2010 with an increase of % y-o-y. As a result, the yield attained the peak level of kg per heads; afterwards, it flattened through to 2019.
The number of animals slaughtered for frozen whole chicken production in Italy rose to heads in 2019, picking up by % against the previous year's figure. This number increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2008 with an increase of % y-o-y. Over the period under review, this number hit record highs at heads in 2016; however, from 2017 to 2019, producing animals stood at a somewhat lower figure.
The value of the frozen whole chicken market in Italy expanded remarkably to $ in 2019, rising by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated buoyant growth from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2015 indices. The pace of growth appeared the most rapid in 2011 with an increase of % against the previous year. Frozen whole chicken consumption peaked at $ in 2013; however, from 2014 to 2019, consumption failed to regain the momentum.