Updated Jan 27, 2023 14:25

Poultry Market in Western Africa

Market Overview
The West African poultry market dropped to $ in , which is down by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The total consumption indicated perceptible growth from 2007 to : its value increased at an average annual rate of +% over the last fifteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, consumption increased by +% against 2015 indices. The level of consumption peaked at $ in , and then reduced in the following year.

In value terms, poultry production declined modestly to $ in estimated in export price. The total output value increased at an average annual rate of +% over the period from 2007 to ; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2016 with an increase of % against the previous year. Over the period under review, production hit record highs at $ in 2019; afterwards, it flattened through to .

The countries with the highest volumes of production in were Nigeria ( tons), Senegal ( tons) and Cote d'Ivoire ( tons), together comprising % of total production.

From 2007 to , the biggest increases were recorded for Senegal (with a CAGR of +%), while production for the other leaders experienced more modest paces of growth.

In , the average poultry yield in Western Africa shrank slightly to kg per heads, almost unchanged from the year before. Over the period under review, the yield, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2016 with an increase of % against the previous year. The level of yield peaked at kg per heads in 2018; however, from 2019 to , the yield failed to regain momentum.

In , number of animals slaughtered for poultry production in Western Africa reached heads, almost unchanged from . This number increased at an average annual rate of +% from 2007 to ; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2012 with an increase of %. The level of producing animals peaked at heads in ; however, from to , producing animals failed to regain momentum.


Consumption
After seven years of growth, consumption of poultry decreased by -% to tons in . The total consumption indicated strong growth from 2007 to : its volume increased at an average annual rate of +% over the last fifteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, consumption increased by +% against 2014 indices. Over the period under review, consumption reached the peak volume at tons in , and then dropped slightly in the following year.

The size of the poultry market in Western Africa reduced to $ in , waning by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The total consumption indicated notable growth from 2007 to : its value increased at an average annual rate of +% over the last fifteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, consumption increased by +% against 2015 indices. Over the period under review, the market hit record highs at $ in , and then dropped in the following year.


Consumption by Country
The countries with the highest volumes of consumption in were Ghana ( tons), Nigeria ( tons) and Senegal ( tons), together comprising % of total consumption. Benin, Cote d'Ivoire, Guinea, Togo, Liberia and Mali lagged somewhat behind, together comprising a further %.

From 2007 to , the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by Guinea (with a CAGR of +%), while consumption for the other leaders experienced more modest paces of growth.

In value terms, Ghana ($), Nigeria ($) and Mali ($) appeared to be the countries with the highest levels of market value in , together comprising % of the total market. These countries were followed by Cote d'Ivoire, Senegal, Benin, Guinea, Togo and Liberia, which together accounted for a further %.

In terms of the main consuming countries, Guinea, with a CAGR of +%, saw the highest rates of growth with regard to market size over the period under review, while market for the other leaders experienced more modest paces of growth.

The countries with the highest levels of poultry per capita consumption in were Liberia ( kg per person), Ghana ( kg per person) and Benin ( kg per person).

From 2007 to , the biggest increases were recorded for Guinea (with a CAGR of +%), while consumption for the other leaders experienced more modest paces of growth.


Consumption by Type
Chicken meat ( tons) constituted the product with the largest volume of consumption, accounting for % of total volume. Moreover, chicken meat exceeded the figures recorded for the second-largest type, turkey meat ( tons), more than tenfold.

From 2007 to , the average annual growth rate of the volume of chicken meat consumptions stood at +%. For the other products, the average annual rates were as follows: turkey meat (+% per year) and duck and goose meat (+% per year).

In value terms, chicken meat ($) led the market, alone. The second position in the ranking was held by turkey meat ($).

For chicken meat, market remained relatively stable over the period from 2007-. For the other products, the average annual rates were as follows: turkey meat (+% per year) and duck and goose meat (+% per year).


Market Forecast
Driven by increasing demand for poultry in Western Africa, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tons by the end of .

In value terms, the market is forecast to increase with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .