Manuka Market in Southern Asia
In value terms, manuka production rose sharply to $ in estimated in export price. Over the period under review, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2010 when the production volume increased by % against the previous year. Over the period under review, production hit record highs at $ in 2015; however, from 2016 to , production remained at a lower figure.
India ( tons) constituted the country with the largest volume of manuka production, accounting for % of total volume. Moreover, manuka production in India exceeded the figures recorded by the second-largest producer, Pakistan ( tons), more than tenfold. The third position in this ranking was held by Nepal ( tons), with a % share.
From 2007 to , the average annual growth rate of volume in India amounted to +%. In the other countries, the average annual rates were as follows: Pakistan (+% per year) and Nepal (+% per year).
The size of the manuka market in Southern Asia skyrocketed to $ in , with an increase of % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, continues to indicate a noticeable decline. As a result, consumption reached the peak level of $. From 2015 to , the growth of the market failed to regain momentum.
From 2007 to , the most notable rate of growth in terms of consumption, amongst the main consuming countries, was attained by Bangladesh (with a CAGR of +%), while consumption for the other leaders experienced more modest paces of growth.
In value terms, Nepal ($), Pakistan ($) and India ($) were the countries with the highest levels of market value in , together accounting for % of the total market.
In terms of the main consuming countries, Nepal, with a CAGR of +%, saw the highest rates of growth with regard to market size, over the period under review, while market for the other leaders experienced more modest paces of growth.
In , the highest levels of manuka per capita consumption was registered in Maldives ( kg per persons), followed by Nepal ( kg per persons), Afghanistan ( kg per persons) and Pakistan ( kg per persons), while the world average per capita consumption of manuka was estimated at kg per persons.
In Maldives, manuka per capita consumption increased at an average annual rate of +% over the period from 2007-. In the other countries, the average annual rates were as follows: Nepal (+% per year) and Afghanistan (-% per year).