Manuka Market in Ireland
Market Overview
The Irish manuka market skyrocketed to $
in
, rising by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption posted a resilient increase. The growth pace was the most rapid in 2012 when the market value increased by
% y-o-y. Manuka consumption peaked in
and is likely to see steady growth in the near future.
In value terms, manuka production surged to $
in
estimated in export prices. In general, production continues to indicate tangible growth. The most prominent rate of growth was recorded in 2012 with an increase of
% against the previous year. Manuka production peaked at $
in 2013; however, from 2014 to
, production failed to regain the momentum.





In value terms, manuka production surged to $





Consumption
Manuka consumption in Ireland surged to
tonnes in
, with an increase of
% on the previous year's figure. Over the period under review, consumption showed resilient growth. The most prominent rate of growth was recorded in 2012 with an increase of
% year-to-year. Over the period under review, consumption hit record highs in
and is expected to retain growth in years to come.
The revenue of the manuka market in Ireland surged to $
in
, increasing by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded a buoyant expansion. The most prominent rate of growth was recorded in 2012 when the market value increased by
% y-o-y. Manuka consumption peaked in
and is likely to continue growth in the immediate term.





The revenue of the manuka market in Ireland surged to $





Market Forecast
Driven by increasing demand for manuka in Ireland, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market volume to
tonnes by the end of
.





Market Structure
Manuka market in Ireland consists almost entirely of imported products.
Trade Balance
Ireland remains a net importer of manuka; in physical and value terms, imports consistently exceeded exports from 2007 to
. In
, there was a significant trade deficit of
tonnes, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.




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