Updated Nov 22, 2022 18:41

Vegetable Market in the United States

Market Overview
In , the U.S. vegetable market decreased by -% to $ for the first time since 2017, thus ending a three-year rising trend. The market value increased at an average annual rate of +% over the period from 2007 to ; the trend pattern remained consistent, with only minor fluctuations in certain years. As a result, consumption attained the peak level of $. From 2015 to , the growth of the market remained at a lower figure.

In value terms, vegetable production contracted slightly to $ in . In general, production showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when the production volume increased by % against the previous year. As a result, production attained the peak level of $. From 2015 to , production growth remained at a lower figure.

The average yield of vegetables in the United States declined slightly to tons per ha in , standing approx. at the previous year's figure. The yield figure increased at an average annual rate of +% from 2007 to ; the trend pattern remained consistent, with only minor fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2019 with an increase of % against the previous year. Over the period under review, the average vegetable yield attained the peak level at tons per ha in , and then dropped slightly in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The vegetable harvested area in the United States reached ha in , approximately mirroring . Overall, the harvested area, however, continues to indicate a mild shrinkage. The most prominent rate of growth was recorded in 2012 when the harvested area increased by %. The vegetable harvested area peaked at ha in 2007; however, from 2008 to , the harvested area failed to regain momentum.


Consumption
In , the amount of vegetables consumed in the United States totaled tons, remaining constant against the previous year's figure. In general, consumption showed a relatively flat trend pattern. Over the period under review, consumption reached the peak volume at tons in 2014; however, from 2015 to , consumption remained at a lower figure.

The revenue of the vegetable market in the United States was estimated at $ in , flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to ; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. As a result, consumption attained the peak level of $. From 2015 to , the growth of the market remained at a lower figure.


Consumption by Type
Tomatoes ( tons) constituted the product with the largest volume of consumption, comprising approx. % of total volume. Moreover, tomatoes exceeded the figures recorded for the second-largest type, lettuce and chicory ( tons), threefold. Onions and shallots ( tons) ranked third in terms of total consumption with a % share.

From 2007 to , the average annual growth rate of the volume of tomatoes consumptions was relatively modest. With regard to the other consumed products, the following average annual rates of growth were recorded: lettuce and chicory (+% per year) and onions and shallots (+% per year).

In value terms, tomatoes ($) led the market, alone. The second position in the ranking was taken by lettuce and chicory ($). It was followed by onions and shallots.

From 2007 to , the average annual rate of growth in terms of the value of tomatoes markets was relatively modest. With regard to the other consumed products, the following average annual rates of growth were recorded: lettuce and chicory (+% per year) and onions and shallots (+% per year).


Market Forecast
Driven by increasing demand for vegetable in the United States, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tons by the end of .

In value terms, the market is forecast to increase with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports decreased moderately (- percentage point) over the period under review.


Trade Balance
The United States remains a net importer of vegetable; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of tons, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.