Pumpkin Market Overview in Japan
In value terms, pumpkin production contracted notably to $ in 2019 estimated in export prices. In general, production recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the production volume increased by % y-o-y. As a result, production reached the peak level of $, and then dropped notably in the following year.
The average yield of pumpkin (squash and gourds) in Japan fell to tonnes per ha in 2019, remaining stable against the year before. Overall, the yield showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the yield increased by % year-to-year. The pumpkin yield peaked at tonnes per ha in 2013; however, from 2014 to 2019, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the total area harvested in terms of pumpkin (squash and gourds) production in Japan dropped modestly to ha, remaining stable against the previous year. Over the period under review, the harvested area recorded a mild curtailment. The pace of growth was the most pronounced in 2018 when the harvested area increased by % year-to-year. Over the period under review, the harvested area dedicated to pumpkin production attained the peak figure at ha in 2012; however, from 2013 to 2019, the harvested area failed to regain the momentum.
The value of the pumpkin market in Japan reduced remarkably to $ in 2019, falling by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the market value increased by % year-to-year. As a result, consumption attained the peak level of $, and then contracted significantly in the following year.