Frozen Potato Market Overview in Nigeria
The revenue of the frozen potato market in Nigeria soared to $ in , rising by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded resilient growth. The pace of growth appeared the most rapid in 2011 when the market value increased by % y-o-y. Frozen potato consumption peaked in and is likely to see gradual growth in the near future.