Frozen Potato Market Overview in the United Kingdom
In value terms, frozen potato production stood at $751M in 2010 estimated in export prices. Overall, frozen potato production continues to indicate a significant reduction. The most prominent rate of growth was recorded in 2010 when production volume increased by 7.4% y-o-y. Over the period under review, frozen potato production reached its maximum level at $842M in 2007; however, from 2008 to 2010, production failed to regain its momentum.
The revenue of the frozen potato market in the UK amounted to $964M in 2010, approximately reflecting the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, frozen potato consumption continues to indicate a slight decrease. The growth pace was the most rapid in 2008 when the market value increased by 8.7% y-o-y. In that year, the frozen potato market reached its peak level of $1.1B. From 2009 to 2010, the growth of the frozen potato market remained at a somewhat lower figure.