Sweet Potato Market in Ireland
The size of the sweet potato market in Ireland reduced markedly to $ in , waning by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, enjoyed resilient growth. The pace of growth appeared the most rapid in 2016 when the market value increased by % year-to-year. As a result, consumption reached the peak level of $. from 2017 to , the growth of the market failed to regain the momentum.