Global Hazelnut Market Overview
In value terms, hazelnut production stood at $2.7B in 2010 estimated in export prices. In general, hazelnut production continues to indicate a drastic drop. The growth pace was the most rapid in 2010 when production volume increased by 20% against the previous year. Over the period under review, global hazelnut production attained its peak figure level at $3.5B in 2008; however, from 2009 to 2010, production stood at a somewhat lower figure.
The country with the largest volume of hazelnut production was Turkey (600K tonnes), comprising approx. 69% of total volume. Moreover, hazelnut production in Turkey exceeded the figures recorded by the second-largest producer, Italy (90K tonnes), sevenfold. The U.S. (38K tonnes) ranked third in terms of total production with a 4.4% share.
From 2007 to 2010, the average annual rate of growth in terms of volume in Turkey amounted to +4.2%. In the other countries, the average annual rates were as follows: Italy (-11.0% per year) and the U.S. (+4.3% per year).
Global average hazelnut yield totaled 1.4 tonne per ha in 2010, picking up by 12% against the previous year. The yield figure increased at an average annual rate of +2.5% from 2007 to 2010; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2008 with an increase of 35% year-to-year. In that year, the average hazelnut yield reached its peak level of 1.8 tonne per ha. From 2009 to 2010, the growth of the average hazelnut yield failed to regain its momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2010, the total area harvested in terms of hazelnuts production worldwide amounted to 610K ha, approximately mirroring the previous year. Over the period under review, the hazelnut harvested area continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2009 with an increase of 3.1% year-to-year. Over the period under review, the harvested area dedicated to hazelnut production attained its peak figure at 616K ha in 2007; however, from 2008 to 2010, harvested area remained at a lower figure.
The global hazelnut market revenue amounted to $3B in 2010, rising by 19% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, hazelnut consumption continues to indicate a mild slump. The most prominent rate of growth was recorded in 2008 when the market value increased by 19% y-o-y. In that year, the global hazelnut market attained its peak level of $3.7B. From 2009 to 2010, the growth of the global hazelnut market remained at a somewhat lower figure.
In Turkey, hazelnut consumption expanded at an average annual rate of +4.2% over the period from 2007-2010. The remaining consuming countries recorded the following average annual rates of consumption growth: Italy (-10.9% per year) and Azerbaijan (+2.5% per year).
In value terms, Turkey ($2.1B) led the market, alone. The second position in the ranking was occupied by Italy ($322M). It was followed by Azerbaijan.
In Turkey, the hazelnut market declined by an average annual rate of -1.3% over the period from 2007-2010. In the other countries, the average annual rates were as follows: Italy (-13.4% per year) and Azerbaijan (+6.9% per year).
The countries with the highest levels of hazelnut per capita consumption in 2010 were Turkey (8,289 kg per 1000 persons), Georgia (6,095 kg per 1000 persons) and Azerbaijan (3,260 kg per 1000 persons).
From 2007 to 2010, the most notable rate of growth in terms of hazelnut per capita consumption, amongst the main consuming countries, was attained by the U.S., while hazelnut per capita consumption for the other global leaders experienced more modest paces of growth.