Pistachio Market Overview in Japan
The revenue of the pistachio market in Japan amounted to $20M in 2010, dropping by -5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, pistachio consumption continues to indicate a drastic downturn. The pace of growth was the most pronounced in 2010 with a decrease of -5% against the previous year. Pistachio consumption peaked at $23M in 2007; however, from 2008 to 2010, consumption stood at a somewhat lower figure.