Pistachio Market Overview in Thailand
The revenue of the pistachio market in Thailand amounted to $3.6M in 2010, jumping by 16% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total market indicated remarkable growth from 2007 to 2010: its value decreased at an average annual rate of -1.1% over the last three years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2010 figures, pistachio consumption increased by +51.5% against 2007 indices. The most prominent rate of growth was recorded in 2010 with an increase of 16% y-o-y. In that year, the pistachio market reached its peak level and is likely to continue its growth in the immediate term.