Banana Market Overview in Italy
In value terms, banana production rose modestly to $ in 2019 estimated in export prices. In general, production saw a mild shrinkage. The pace of growth was the most pronounced in 2008 when the production volume increased by % y-o-y. Banana production peaked at $ in 2009; however, from 2010 to 2019, production remained at a lower figure.
In 2019, the average banana yield in Italy reached tonnes per ha, standing approx. at the previous year's figure. Overall, the yield saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the yield increased by % y-o-y. Over the period under review, the average banana yield reached the peak level in 2019 and is expected to retain growth in the immediate term. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, approx. ha of bananas were harvested in Italy; standing approx. at the previous year. Over the period under review, the harvested area saw a relatively flat trend pattern. The banana harvested area peaked at ha in 2007; however, from 2008 to 2019, the harvested area failed to regain the momentum.
The revenue of the banana market in Italy contracted to $ in 2019, declining by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern remained consistent, with only minor fluctuations being recorded in certain years. The growth pace was the most rapid in 2008 when the market value increased by % against the previous year. Over the period under review, the market hit record highs at $ in 2018, and then contracted in the following year.