Banana Market Overview in Saudi Arabia
The revenue of the banana market in Saudi Arabia amounted to $165M in 2010, going up by 18% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +9.1% from 2007 to 2010; the trend pattern remained relatively stable, with only minor fluctuations being recorded over the period under review. The most prominent rate of growth was recorded in 2010 when the market value increased by 18% against the previous year. In that year, the banana market reached its peak level and is likely to continue its growth in the immediate term.