Orange Market Overview in Bhutan
In value terms, orange production expanded to $ in estimated in export prices. Over the period under review, production posted a tangible expansion. The most prominent rate of growth was recorded in 2016 when the production volume increased by % against the previous year. Over the period under review, production attained the maximum level at $ in 2011; however, from 2012 to , production remained at a lower figure.
In , the average yield of oranges in Bhutan totaled tonnes per ha, leveling off at the previous year's figure. Overall, the yield showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2009 with an increase of % against the previous year. The orange yield peaked at tonnes per ha in 2010; however, from 2011 to , the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
The orange harvested area in Bhutan contracted modestly to ha in , with a decrease of -% on the previous year. In general, the harvested area continues to indicate a pronounced curtailment. The pace of growth was the most pronounced in 2016 with an increase of % y-o-y. The orange harvested area peaked at ha in 2011; however, from 2012 to , the harvested area failed to regain the momentum.
The revenue of the orange market in Bhutan stood at $ in , growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, showed a strong increase. The pace of growth appeared the most rapid in 2009 when the market value increased by % against the previous year. Orange consumption peaked at $ in 2016; however, from 2017 to , consumption remained at a lower figure.