Global Grape Market Overview

The global grape market revenue amounted to $113.9B in 2010, leveling off at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.2% over the period from 2007 to 2010; the trend pattern remained relatively stable, with somewhat noticeable fluctuations over the period under review. The growth pace was the most rapid in 2008 with an increase of 7.3% year-to-year. In that year, the global grape market reached its peak level of $114.3B. From 2009 to 2010, the growth of the global grape market failed to regain its momentum.

In value terms, grape production stood at $114.5B in 2010 estimated in export prices. The total output value increased at an average annual rate of +2.7% from 2007 to 2010; the trend pattern remained consistent, with somewhat noticeable fluctuations over the period under review. The pace of growth appeared the most rapid in 2008 when production volume increased by 8.5% against the previous year. In that year, global grape production reached its peak level of $114.8B. From 2009 to 2010, global grape production growth remained at a somewhat lower figure.

The countries with the highest volumes of grape production in 2010 were China (8.5M tonnes), Italy (7.8M tonnes) and the U.S. (6.8M tonnes), together comprising 35% of global production.

From 2007 to 2010, the most notable rate of growth in terms of grape production, amongst the main producing countries, was attained by China, while the other global leaders experienced more modest paces of growth.

Global average grape yield totaled 9.6 tonne per ha in 2010, remaining constant against the previous year. The yield figure increased at an average annual rate of +1.9% from 2007 to 2010; the trend pattern remained consistent, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2008 when yield increased by 3.6% year-to-year. The global grape yield peaked at 9.6 tonne per ha in 2009, leveling off in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2010, the total area harvested in terms of grapes production worldwide amounted to 7M ha, approximately mirroring the previous year. In general, the grape harvested area continues to indicate a mild deduction. The pace of growth was the most pronounced in 2009 when harvested area decreased by -0.3% year-to-year. Over the period under review, the harvested area dedicated to grape production reached its peak figure at 7.2M ha in 2007; however, from 2008 to 2010, harvested area remained at a lower figure.