Global Grape Market Overview

The global grape market revenue amounted to $112.2B in 2010, remaining constant against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.7% over the period from 2007 to 2010; the trend pattern remained consistent, with only minor fluctuations being recorded over the period under review. The growth pace was the most rapid in 2008 with an increase of 5.7% y-o-y. In that year, the global grape market attained its peak level of $112.9B. From 2009 to 2010, the growth of the global grape market remained at a somewhat lower figure.

In value terms, grape production totaled $112.4B in 2010 estimated in export prices. The total output value increased at an average annual rate of +1.9% from 2007 to 2010; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded over the period under review. The most prominent rate of growth was recorded in 2008 when production volume increased by 6.9% against the previous year. In that year, global grape production reached its peak level of $113.4B. From 2009 to 2010, global grape production growth failed to regain its momentum.

The countries with the highest volumes of grape production in 2010 were China (8.1M tonnes), Italy (7.8M tonnes) and the U.S. (6.8M tonnes), together comprising 34% of global production.

From 2007 to 2010, the most notable rate of growth in terms of grape production, amongst the main producing countries, was attained by China, while grape production for the other global leaders experienced more modest paces of growth.

Global average grape yield stood at 9.6 tonne per ha in 2010, therefore, remained relatively stable against the previous year. The yield figure increased at an average annual rate of +1.2% over the period from 2007 to 2010; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed in certain years. The pace of growth was the most pronounced in 2009 with an increase of 2% against the previous year. The global grape yield peaked in 2010 and is likely to continue its growth in the immediate term. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2010, the global harvested area of grapes stood at 7M ha, leveling off at the previous year. Over the period under review, the grape harvested area continues to indicate a mild reduction. The growth pace was the most rapid in 2009 when harvested area decreased by -0.5% against the previous year. Over the period under review, the harvested area dedicated to grape production attained its peak figure at 7.2M ha in 2007; however, from 2008 to 2010, harvested area failed to regain its momentum.

In 2010, approx. 66M tonnes of grapes were consumed worldwide; flattening at the previous year. Overall, grape consumption, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2009 with an increase of 1.5% against the previous year. In that year, the global grape consumption reached its peak volume of 67M tonnes, and then declined slightly in the following year.

The global grape market revenue amounted to $112.2B in 2010, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.7% over the period from 2007 to 2010; the trend pattern remained relatively stable, with only minor fluctuations being observed over the period under review. The growth pace was the most rapid in 2008 when the market value increased by 5.7% against the previous year. In that year, the global grape market attained its peak level of $112.9B. From 2009 to 2010, the growth of the global grape market remained at a lower figure.

The countries with the highest volumes of grape consumption in 2010 were China (8.1M tonnes), Italy (7.4M tonnes) and the U.S. (7M tonnes), together accounting for 34% of global consumption. Spain, France, Turkey, Argentina, Iran, Chile, Australia, South Africa and Brazil lagged somewhat behind, together accounting for a further 41%.

From 2007 to 2010, the most notable rate of growth in terms of grape consumption, amongst the main consuming countries, was attained by Chile, while grape consumption for the other global leaders experienced more modest paces of growth.

In value terms, the U.S. ($14.3B), France ($13.1B) and Spain ($12.4B) were the countries with the highest levels of market value in 2010, together comprising 35% of the global market. Italy, China, Turkey, Australia, Argentina, South Africa, Chile, Brazil and Iran lagged somewhat behind, together comprising a further 41%.

Among the main consuming countries, Turkey experienced the highest growth rate of market size, over the period under review, while grape market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of grape per capita consumption in 2010 were Spain (129 kg per person), Italy (123 kg per person) and Chile (109 kg per person).

From 2007 to 2010, the most notable rate of growth in terms of grape per capita consumption, amongst the main consuming countries, was attained by China, while grape per capita consumption for the other global leaders experienced more modest paces of growth.

Driven by increasing demand for grape worldwide, the market is expected to continue an upward consumption trend over the next twenty-year period. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +% for the period from 2010 to , which is projected to bring the market volume to tonnes by the end of .