Grape Market Overview in Georgia
In value terms, grape production expanded sharply to $ in 2019 estimated in export prices. In general, production saw a pronounced descent. The most prominent rate of growth was recorded in 2013 when the production volume increased by % against the previous year. Over the period under review, production hit record highs at $ in 2007; however, from 2008 to 2019, production failed to regain the momentum.
The average yield of grapes in Georgia dropped to tonnes per ha in 2019, stabilizing at the previous year. In general, the yield recorded a perceptible contraction. The most prominent rate of growth was recorded in 2011 with an increase of % against the previous year. The grape yield peaked at tonnes per ha in 2007; however, from 2008 to 2019, the yield stood at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the total area harvested in terms of grapes production in Georgia rose remarkably to ha, with an increase of % compared with the year before. Over the period under review, the total harvested area indicated prominent growth from 2007 to 2019: its figure increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, grape harvested area increased by +% against 2016 indices. The growth pace was the most rapid in 2013 when the harvested area increased by % y-o-y. The grape harvested area peaked in 2019 and is expected to retain growth in the near future.
The size of the grape market in Georgia reached $ in 2019, increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate a slight decrease. The most prominent rate of growth was recorded in 2013 when the market value increased by % year-to-year. Grape consumption peaked at $ in 2007; however, from 2008 to 2019, consumption failed to regain the momentum.