Watermelon Market Overview in India
In value terms, watermelon production dropped to $ in 2019 estimated in export prices. Overall, production recorded a significant expansion. The growth pace was the most rapid in 2011 when the production volume increased by % against the previous year. Over the period under review, production reached the maximum level at $ in 2018, and then reduced in the following year.
In 2019, the average yield of watermelons in India contracted to tonnes per ha, falling by -% against the year before. Over the period under review, the yield indicated noticeable growth from 2007 to 2019: its figure increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2011 when the yield increased by % y-o-y. The watermelon yield peaked at tonnes per ha in 2018, and then contracted in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, approx. ha of watermelons were harvested in India; growing by % on 2018. Overall, the harvested area enjoyed strong growth. The most prominent rate of growth was recorded in 2011 with an increase of % against the previous year. Over the period under review, the harvested area dedicated to watermelon production reached the maximum in 2019 and is expected to retain growth in the immediate term.
The size of the watermelon market in India fell to $ in 2019, declining by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption enjoyed a significant increase. The pace of growth appeared the most rapid in 2011 with an increase of % y-o-y. Watermelon consumption peaked at $ in 2018, and then fell in the following year.