Watermelon Market Overview in Kenya
In value terms, watermelon production rose notably to $ in 2019 estimated in export prices. Over the period under review, production saw a significant expansion. The pace of growth was the most pronounced in 2010 with an increase of % against the previous year. Over the period under review, production attained the peak level in 2019 and is expected to retain growth in years to come.
In 2019, the average watermelon yield in Kenya was estimated at tonnes per ha, with an increase of % compared with the year before. The yield figure increased at an average annual rate of +% over the period from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 with an increase of % year-to-year. The watermelon yield peaked in 2019 and is expected to retain growth in the near future. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the harvested area of watermelons in Kenya skyrocketed to ha, surging by % on the previous year's figure. In general, the harvested area recorded a resilient increase. The most prominent rate of growth was recorded in 2011 when the harvested area increased by % year-to-year. Over the period under review, the harvested area dedicated to watermelon production attained the peak figure in 2019 and is expected to retain growth in years to come.
The value of the watermelon market in Kenya expanded markedly to $ in 2019, with an increase of % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption enjoyed a significant increase. The growth pace was the most rapid in 2010 when the market value increased by % against the previous year. Over the period under review, the market attained the maximum level in 2019 and is expected to retain growth in the immediate term.