Watermelon Market Overview in the USA
In value terms, watermelon production shrank slightly to $ in 2019. The total output value increased at an average annual rate of +% from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2012 when the production volume increased by % y-o-y. Watermelon production peaked at $ in 2017; however, from 2018 to 2019, production stood at a somewhat lower figure.
The average yield of watermelons in the U.S. totaled tonnes per ha in 2019, surging by % on the previous year's figure. The yield figure increased at an average annual rate of +% from 2007 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2016 with an increase of % y-o-y. Over the period under review, the average watermelon yield hit record highs at tonnes per ha in 2017; however, from 2018 to 2019, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the watermelon harvested area in the U.S. shrank modestly to ha, remaining stable against 2018 figures. In general, the harvested area recorded a mild slump. The pace of growth appeared the most rapid in 2010 with an increase of % against the previous year. As a result, the harvested area attained the peak level of ha. From 2011 to 2019, the growth of the watermelon harvested area remained at a lower figure.
The size of the watermelon market in the U.S. reduced sharply to $ in 2019, waning by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2008 when the market value increased by % year-to-year. Over the period under review, the market attained the peak level at $ in 2017; however, from 2018 to 2019, consumption failed to regain the momentum.