Global Melon Market Overview

In 2019, the global melon market increased by % to $, rising for the fourth year in a row after three years of decline. Over the period under review, consumption recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2012 with an increase of % year-to-year. Over the period under review, the global market reached the peak level in 2019 and is expected to retain growth in the near future.

In value terms, melon production amounted to $ in 2019 estimated in export prices. In general, production recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2012 when the production volume increased by % y-o-y. Global production peaked at $ in 2008; however, from 2009 to 2019, production failed to regain the momentum.

The country with the largest volume of melon production was China ( tonnes), comprising approx. % of total volume. Moreover, melon production in China exceeded the figures recorded by the second-largest producer, Turkey ( tonnes), sevenfold. The third position in this ranking was occupied by Iran ( tonnes), with a % share.

From 2007 to 2019, the average annual growth rate of volume in China stood at +%. The remaining producing countries recorded the following average annual rates of production growth: Turkey (+% per year) and Iran (-% per year).

In 2019, the global average melon yield totaled tonnes per ha, remaining constant against the previous year. The yield figure increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2018 with an increase of % y-o-y. The global yield peaked in 2019 and is expected to retain growth in the near future. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The global melon harvested area was estimated at ha in 2019, remaining relatively unchanged against 2018 figures. In general, the harvested area, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2010 with an increase of % against the previous year. As a result, the harvested area reached the peak level of ha; afterwards, it flattened through to 2019.

In 2019, consumption of melons increased by % to tonnes, rising for the fourth year in a row after two years of decline. In general, consumption saw modest growth. The pace of growth appeared the most rapid in 2016 when the consumption volume increased by % y-o-y. Over the period under review, global consumption attained the maximum volume in 2019 and is expected to retain growth in the near future.

The global melon market value stood at $ in 2019, growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2012 with an increase of % against the previous year. Over the period under review, the global market hit record highs in 2019 and is expected to retain growth in years to come.

The country with the largest volume of melon consumption was China ( tonnes), accounting for % of total volume. Moreover, melon consumption in China exceeded the figures recorded by the second-largest consumer, Turkey ( tonnes), sevenfold. Iran ( tonnes) ranked third in terms of total consumption with a % share.

In China, melon consumption expanded at an average annual rate of +% over the period from 2007-2019. The remaining consuming countries recorded the following average annual rates of consumption growth: Turkey (+% per year) and Iran (-% per year).

In value terms, China ($) led the market, alone. The second position in the ranking was occupied by Turkey ($). It was followed by the U.S..

In China, the melon market increased at an average annual rate of +% over the period from 2007-2019. The remaining consuming countries recorded the following average annual rates of market growth: Turkey (+% per year) and the U.S. (-% per year).

In 2019, the highest levels of melon per capita consumption was registered in Kazakhstan ( kg per person), followed by Turkey ( kg per person), Iran ( kg per person) and Morocco ( kg per person), while the world average per capita consumption of melon was estimated at kg per person.

From 2007 to 2019, the average annual growth rate of the melon per capita consumption in Kazakhstan stood at +%. In the other countries, the average annual rates were as follows: Turkey (-% per year) and Iran (-% per year).

Driven by increasing demand for melon worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from 2019 to , which is projected to bring the market volume to tonnes by the end of .