Melon Market Overview in India
In value terms, melon production surged to $ in 2019 estimated in export prices. Overall, production showed a noticeable decline. The growth pace was the most rapid in 2010 when the production volume increased by % against the previous year. Melon production peaked at $ in 2007; however, from 2008 to 2019, production stood at a somewhat lower figure.
In 2019, the average yield of melons in India reduced to tonnes per ha, which is down by -% on the previous year's figure. In general, the yield, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2012 when the yield increased by % against the previous year. The melon yield peaked at tonnes per ha in 2018, and then fell in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
The melon harvested area in India rose notably to ha in 2019, with an increase of % against 2018. The harvested area increased at an average annual rate of +% from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2015 with an increase of % y-o-y. Over the period under review, the harvested area dedicated to melon production attained the maximum in 2019 and is likely to see steady growth in the near future.
The size of the melon market in India stood at $ in 2019, with an increase of % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the market value increased by % against the previous year. Over the period under review, the market reached the peak level at $ in 2007; however, from 2008 to 2019, consumption failed to regain the momentum.