Melon Market Overview in Morocco
In value terms, melon production declined significantly to $ in 2019 estimated in export prices. Overall, production showed a abrupt curtailment. The pace of growth was the most pronounced in 2009 with an increase of % y-o-y. As a result, production attained the peak level of $. From 2010 to 2019, production growth failed to regain the momentum.
The average yield of melons in Morocco contracted to tonnes per ha in 2019, leveling off at the previous year's figure. Overall, the yield continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2011 with an increase of % against the previous year. The melon yield peaked at tonnes per ha in 2009; however, from 2010 to 2019, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, approx. ha of melons were harvested in Morocco; which is down by -% compared with 2018 figures. Overall, the harvested area recorded a noticeable shrinkage. The most prominent rate of growth was recorded in 2011 with an increase of % year-to-year. Over the period under review, the harvested area dedicated to melon production reached the maximum at ha in 2009; however, from 2010 to 2019, the harvested area stood at a somewhat lower figure.
The revenue of the melon market in Morocco dropped sharply to $ in 2019, which is down by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a deep contraction. The growth pace was the most rapid in 2011 when the market value increased by % year-to-year. Over the period under review, the market hit record highs at $ in 2009; however, from 2010 to 2019, consumption failed to regain the momentum.