Updated Jan 22, 2023 00:44

Melon Market in Norway

Market Overview
In , the Norwegian melon market increased by % to $, rising for the second year in a row after two years of decline. Over the period under review, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market reached the maximum level at $ in 2013; however, from 2014 to , consumption stood at a somewhat lower figure.


Consumption
In , consumption of melons in Norway fell modestly to tons, waning by -% on . Over the period under review, consumption continues to indicate a slight decline. The most prominent rate of growth was recorded in with an increase of %. Melon consumption peaked at tons in 2013; however, from 2014 to , consumption remained at a lower figure.

The size of the melon market in Norway stood at $ in , rising by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a relatively flat trend pattern. Over the period under review, the market attained the maximum level at $ in 2013; however, from 2014 to , consumption remained at a lower figure.


Market Forecast
Depressed by shrinking demand for melon in Norway, the market is expected to continue its downward consumption trend over the next eight years. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to tons by the end of .

In value terms, the market is forecast to contract with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Melon market in Norway consists almost entirely of imported products. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports increased moderately ( percentage point) over the period under review.


Trade Balance
Norway remains a net importer of melon; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of tons, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.