Melon Market Overview in South Africa
In value terms, melon production expanded to $ in 2019 estimated in export prices. In general, production saw a pronounced decrease. The growth pace was the most rapid in 2010 when the production volume increased by % y-o-y. Melon production peaked at $ in 2008; however, from 2009 to 2019, production stood at a somewhat lower figure.
The average yield of melons in South Africa declined modestly to tonnes per ha in 2019, approximately reflecting the year before. In general, the yield showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2009 with an increase of % y-o-y. Over the period under review, the average melon yield hit record highs at tonnes per ha in 2007; however, from 2008 to 2019, the yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, approx. ha of melons were harvested in South Africa; which is down by -% against the year before. Over the period under review, the harvested area continues to indicate a noticeable downturn. The most prominent rate of growth was recorded in 2010 with an increase of % y-o-y. As a result, the harvested area attained the peak level of ha. From 2011 to 2019, the growth of the melon harvested area failed to regain the momentum.
The revenue of the melon market in South Africa stood at $ in 2019, picking up by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a pronounced descent. The most prominent rate of growth was recorded in 2010 when the market value increased by % against the previous year. Melon consumption peaked at $ in 2008; however, from 2009 to 2019, consumption remained at a lower figure.