Melon Market Overview in Turkey
In value terms, melon production rose notably to $ in 2019 estimated in export prices. Overall, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008 when the production volume increased by % y-o-y. Over the period under review, production hit record highs at $ in 2014; however, from 2015 to 2019, production stood at a somewhat lower figure.
The average yield of melons in Turkey stood at tonnes per ha in 2019, approximately equating the previous year's figure. The yield figure increased at an average annual rate of +% from 2007 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2008 with an increase of % year-to-year. Over the period under review, the average melon yield reached the maximum level in 2019 and is expected to retain growth in the near future. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the total area harvested in terms of melons production in Turkey shrank to ha, approximately equating 2018 figures. Overall, the harvested area continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 when the harvested area increased by % year-to-year. Over the period under review, the harvested area dedicated to melon production reached the peak figure at ha in 2008; however, from 2009 to 2019, the harvested area failed to regain the momentum.
The size of the melon market in Turkey was estimated at $ in 2019, increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008 when the market value increased by % against the previous year. Melon consumption peaked at $ in 2014; however, from 2015 to 2019, consumption failed to regain the momentum.