Global Apple Market Overview

In 2018, the global apple market decreased by -% to $, falling for the fourth year in a row after five years of growth. Over the period under review, the total consumption indicated a tangible expansion from 2007 to 2018: its value increased at an average annual rate of +% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, consumption decreased by -% against 2014 indices. The growth pace was the most rapid in 2014 with an increase of % y-o-y. As a result, consumption attained the peak level of $. From 2015 to 2018, the growth of the global market failed to regain the momentum.

In value terms, apple production declined to $ in 2018 estimated in export prices. Overall, the total production indicated a measured increase from 2007 to 2018: its value increased at an average annual rate of +% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, production decreased by -% against 2014 indices. The growth pace was the most rapid in 2014 when the production volume increased by % y-o-y. As a result, production attained the peak level of $. From 2015 to 2018, global production growth remained at a lower figure.

The country with the largest volume of apple production was China ( tonnes), accounting for % of total volume. Moreover, apple production in China exceeded the figures recorded by the second-largest producer, the U.S. ( tonnes), sevenfold. The third position in this ranking was occupied by Poland ( tonnes), with a % share.

In China, apple production increased at an average annual rate of +% over the period from 2007-2018. The remaining producing countries recorded the following average annual rates of production growth: the U.S. (+% per year) and Poland (+% per year).

The global average apple yield declined modestly to tonnes per ha in 2018, waning by -% compared with the previous year's figure. The yield figure increased at an average annual rate of +% over the period from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2011 with an increase of % y-o-y. The global yield peaked at tonnes per ha in 2017, and then contracted slightly in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The global apple harvested area shrank slightly to ha in 2018, remaining constant against the year before. Overall, the harvested area, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2010 when the harvested area increased by % y-o-y. The global harvested area peaked at ha in 2015; however, from 2016 to 2018, the harvested area failed to regain the momentum.

In 2018, global consumption of apples declined to tonnes, waning by -% against 2017 figures. The total consumption volume increased at an average annual rate of +% from 2007 to 2018; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The growth pace was the most rapid in 2011 with an increase of % y-o-y. Global consumption peaked at tonnes in 2014; however, from 2015 to 2018, consumption stood at a somewhat lower figure.

The global apple market size fell to $ in 2018, shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a tangible expansion from 2007 to 2018: its value increased at an average annual rate of +% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, consumption decreased by -% against 2014 indices. The pace of growth appeared the most rapid in 2014 when the market value increased by % against the previous year. As a result, consumption attained the peak level of $. From 2015 to 2018, the growth of the global market failed to regain the momentum.

China ( tonnes) remains the largest apple consuming country worldwide, accounting for % of total volume. Moreover, apple consumption in China exceeded the figures recorded by the second-largest consumer, the U.S. ( tonnes), ninefold. The third position in this ranking was occupied by Poland ( tonnes), with a % share.

In China, apple consumption increased at an average annual rate of +% over the period from 2007-2018. In the other countries, the average annual rates were as follows: the U.S. (+% per year) and Poland (+% per year).

In value terms, China ($) led the market, alone. The second position in the ranking was occupied by the U.S. ($). It was followed by Italy.

From 2007 to 2018, the average annual growth rate of value in China amounted to +%. The remaining consuming countries recorded the following average annual rates of market growth: the U.S. (+% per year) and Italy (+% per year).

In 2018, the highest levels of apple per capita consumption was registered in Poland ( kg per person), followed by Turkey ( kg per person), Ukraine ( kg per person) and Italy ( kg per person), while the world average per capita consumption of apple was estimated at kg per person.

From 2007 to 2018, the average annual rate of growth in terms of the apple per capita consumption in Poland amounted to +%. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Turkey (-% per year) and Ukraine (+% per year).

Driven by increasing demand for apple worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from 2018 to , which is projected to bring the market volume to tonnes by the end of .