Global Apple Market Overview

In 2019, the global apple market increased by % to $ for the first time since 2014, thus ending a four-year declining trend. In general, the total consumption indicated tangible growth from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the market value increased by % y-o-y. Over the period under review, the global market reached the peak level in 2019 and is expected to retain growth in years to come.

In value terms, apple production rose significantly to $ in 2019 estimated in export prices. Over the period under review, the total production indicated pronounced growth from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2014 when the production volume increased by % year-to-year. As a result, production reached the peak level of $. From 2015 to 2019, global production growth remained at a somewhat lower figure.

The country with the largest volume of apple production was China ( tonnes), comprising approx. % of total volume. Moreover, apple production in China exceeded the figures recorded by the second-largest producer, the U.S. ( tonnes), ninefold. The third position in this ranking was occupied by Turkey ( tonnes), with a % share.

From 2007 to 2019, the average annual growth rate of volume in China stood at +%. In the other countries, the average annual rates were as follows: the U.S. (+% per year) and Turkey (+% per year).

In 2019, the global average yield of apples amounted to tonnes per ha, surging by % compared with 2018. The yield figure increased at an average annual rate of +% from 2007 to 2019; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2011 when the yield increased by % against the previous year. The global yield peaked at tonnes per ha in 2017; however, from 2018 to 2019, the yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2019, the global harvested area of apples was estimated at ha, increasing by % compared with the previous year's figure. In general, the harvested area showed a relatively flat trend pattern. Over the period under review, the harvested area dedicated to apple production reached the maximum at ha in 2015; however, from 2016 to 2019, the harvested area stood at a somewhat lower figure.

In 2019, after two years of decline, there was significant growth in consumption of apples, when its volume increased by % to tonnes. The total consumption volume increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2011 with an increase of % against the previous year. Over the period under review, global consumption hit record highs at tonnes in 2014; however, from 2015 to 2019, consumption failed to regain the momentum.

The global apple market size rose markedly to $ in 2019, picking up by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a moderate increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 with an increase of % against the previous year. Global consumption peaked in 2019 and is likely to continue growth in the near future.

China ( tonnes) remains the largest apple consuming country worldwide, comprising approx. % of total volume. Moreover, apple consumption in China exceeded the figures recorded by the second-largest consumer, the U.S. ( tonnes), tenfold. Turkey ( tonnes) ranked third in terms of total consumption with a % share.

In China, apple consumption increased at an average annual rate of +% over the period from 2007-2019. The remaining consuming countries recorded the following average annual rates of consumption growth: the U.S. (+% per year) and Turkey (+% per year).

In value terms, China ($) led the market, alone. The second position in the ranking was occupied by the U.S. ($). It was followed by France.

In China, the apple market expanded at an average annual rate of +% over the period from 2007-2019. The remaining consuming countries recorded the following average annual rates of market growth: the U.S. (+% per year) and France (+% per year).

The countries with the highest levels of apple per capita consumption in 2019 were Poland ( kg per person), Turkey ( kg per person) and Iran ( kg per person).

From 2007 to 2019, the biggest increases were in Poland, while apple per capita consumption for the other global leaders experienced more modest paces of growth.

Driven by increasing demand for apple worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from 2019 to , which is projected to bring the market volume to tonnes by the end of .