Fruit Market in the United States
Market Overview
The U.S. fruit market declined slightly to $
in
, approximately mirroring the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +
% over the period from 2007 to
; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Fruit consumption peaked at $
in 2014; however, from 2015 to
, consumption stood at a somewhat lower figure.
In value terms, fruit production shrank slightly to $
in
. Over the period under review, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008 when the production volume increased by
% against the previous year. Fruit production peaked at $
in 2013; however, from 2014 to
, production stood at a somewhat lower figure.
The average yield of fruits in the United States stood at
tons per ha in
, stabilizing at the year before. In general, the yield, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008 when the yield increased by
%. As a result, the yield attained the peak level of
tons per ha. From 2009 to
, the growth of the average fruit yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In
, the fruit harvested area in the United States amounted to
ha, therefore, remained relatively stable against the previous year. In general, the harvested area, however, saw a mild curtailment. Over the period under review, the harvested area dedicated to fruit production reached the peak figure at
ha in 2007; however, from 2008 to
, the harvested area stood at a somewhat lower figure.






In value terms, fruit production shrank slightly to $





The average yield of fruits in the United States stood at





In




Consumption
After two years of decline, consumption of fruits increased by
% to
tons in
. Over the period under review, consumption, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of
% against the previous year. Fruit consumption peaked at
tons in 2013; however, from 2014 to
, consumption failed to regain momentum.
The revenue of the fruit market in the United States contracted modestly to $
in
, remaining stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +
% from 2007 to
; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the maximum level at $
in 2014; however, from 2015 to
, consumption stood at a somewhat lower figure.






The revenue of the fruit market in the United States contracted modestly to $






Consumption by Type
Grapes (
tons), bananas and plantains (
tons) and oranges (
tons) were the main products of fruit consumption in the United States, together comprising
% of the total volume. Apples, watermelons, lemons and limes, tangerines, mandarins, clementines, satsumas, pineapples, avocados, melons, peaches and nectarines, mangoes, mangosteens and guavas, pears and quinces, grapefruits, plums and sloes, non-citrus fruits not elsewhere classified, papayas, kiwi fruit, dates, figs, apricots, citrus fruits not elsewhere classified and persimmons lagged somewhat behind, together comprising a further
%.
From 2007 to
, the most notable rate of growth in terms of consumption, amongst the main consumed products, was attained by persimmons (with a CAGR of +
%), while consumption for the other products experienced more modest paces of growth.
In value terms, grapes ($
) led the market, alone. The second position in the ranking was held by oranges ($
). It was followed by apples.
From 2007 to
, the average annual rate of growth in terms of the value of grapes markets was relatively modest. With regard to the other consumed products, the following average annual rates of growth were recorded: oranges (-
% per year) and apples (+
% per year).





From 2007 to


In value terms, grapes ($


From 2007 to



Market Forecast
Depressed by shrinking demand for fruit in the United States, the market is expected to continue its downward consumption trend over the next eight-year period. The performance of the market is forecast to contract with an anticipated CAGR of -
% for the period from
to
, which is projected to depress the market volume to
tons by the end of
.
In value terms, the market is forecast to contract with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market value to $
(in nominal prices) by the end of
.





In value terms, the market is forecast to contract with an anticipated CAGR of +





Market Structure
Driven by a growing demand, the share of imports in total supply in the United States increased significantly over the last fifteen years (from
% to
%).


Trade Balance
The United States remains a net importer of fruit; in physical and value terms, imports consistently exceeded exports from 2007 to
. In
, there was a significant trade deficit of
tons, which was equal to $
. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.




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