Fruit and Berry Market in Turkey
Market Overview
In
, the Turkish fruit and berry market decreased by -
% to $
for the first time since 2015, thus ending a five-year rising trend. The market value increased at an average annual rate of +
% over the period from 2007 to
; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the peak level at $
in
, and then contracted in the following year.
In value terms, fruit and berry production shrank modestly to $
in
estimated in export price. The total output value increased at an average annual rate of +
% from 2007 to
; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2012 when the production volume increased by
%. Over the period under review, production hit record highs at $
in
, and then fell in the following year.
In
, the average yield of fruits and berries in Turkey declined modestly to
tonnes per ha, approximately equating
. The yield figure increased at an average annual rate of +
% from 2007 to
; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The most prominent rate of growth was recorded in 2016 with an increase of
% against the previous year. The fruit and berry yield peaked at
tonnes per ha in
, and then fell slightly in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
The fruit and berry harvested area in Turkey was estimated at
ha in
, approximately mirroring the previous year's figure. Overall, the harvested area saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2012 when the harvested area increased by
% against the previous year. Over the period under review, the harvested area dedicated to fruit and berry production attained the peak figure at
ha in 2015; afterwards, it flattened through to
.







In value terms, fruit and berry production shrank modestly to $







In








The fruit and berry harvested area in Turkey was estimated at





Consumption
In
, approx.
tonnes of fruits and berries were consumed in Turkey; remaining relatively unchanged against the year before. The total consumption volume increased at an average annual rate of +
% over the period from 2007 to
; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. Over the period under review, consumption attained the peak volume in
and is expected to retain growth in the immediate term.
The revenue of the fruit and berry market in Turkey fell to $
in
, dropping by -
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +
% from 2007 to
; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the peak level at $
in
, and then shrank slightly in the following year.





The revenue of the fruit and berry market in Turkey fell to $







Consumption By Type
Grapes (
tonnes), watermelons (
tonnes) and apples (
tonnes) were the main products of fruit and berry consumption in Turkey, together comprising
% of total consumption. Melons, oranges, bananas, cherries and sour cherries, apricots, peaches and nectarines, pears and quinces, tangerines, mandarins, clementines, satsumas, strawberries, lemons and limes, plums and sloes, figs, grapefruits, dates, raspberries, blackberries, blueberries, and cranberries, kiwi fruit, fruits and berries, nes, pineapples, avocados, mangoes, mangosteens and guavas, citrus fruits not elsewhere classified and papayas lagged somewhat behind, together accounting for a further
%.
From 2007 to
, the biggest increases were in mango and mangosteen (with a CAGR of +
%), while consumption for the other products experienced more modest paces of growth.
In value terms, grapes ($
), cherries and sour cherries ($
) and apples ($
) were the products with the highest levels of market value in
, together accounting for
% of the total market. Watermelons, melons, apricots, figs, bananas, strawberries, peaches and nectarines, oranges, tangerines, mandarins, clementines, satsumas, pears and quinces, lemons and limes, plums and sloes, raspberries, blackberries, blueberries, and cranberries, dates, grapefruits, kiwi fruit, fruits and berries, nes, avocados, pineapples, mangoes, mangosteens and guavas, citrus fruits not elsewhere classified and papayas lagged somewhat behind, together accounting for a further
%.
In terms of the main consumed products, mango and mangosteen, with a CAGR of +
%, recorded the highest rates of growth with regard to market size, over the period under review, while market for the other products experienced more modest paces of growth.





From 2007 to


In value terms, grapes ($






In terms of the main consumed products, mango and mangosteen, with a CAGR of +

Market Forecast
Driven by increasing demand for fruit and berry in Turkey, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market volume to
tonnes by the end of
.





Market Structure
Over the period under review, imports of fruit and berry in Turkey were negligibly small compared to the production volumes. Therefore, the share of imports in the total market was practically nonexistent, both in volume and in value terms. This situation has remained constant over the period under review, which means that domestic producers entirely meet the domestic demand for fruit and berry.
Trade Balance
This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.
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