Cherry Market in Romania
Market Overview
The Romanian cherry market expanded rapidly to $
in
, picking up by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +
% from 2012 to
; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption attained the peak level of $
. From
to
, the growth of the market remained at a somewhat lower figure.
In value terms, cherry production stood at $
in
estimated in export price. Over the period under review, the total production indicated a notable expansion from 2012 to
: its value increased at an average annual rate of +
% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on
figures, production decreased by -
% against
indices. The pace of growth was the most pronounced in
with an increase of
% against the previous year. As a result, production reached the peak level of $
. From
to
, production growth remained at a somewhat lower figure.
In
, the average yield of cherries in Romania dropped to
tons per ha, stabilizing at the previous year. The yield figure increased at an average annual rate of +
% over the period from 2012 to
; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of
%. Over the period under review, the average cherry yield hit record highs at
tons per ha in 2014; however, from 2015 to
, the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
The cherry harvested area in Romania declined modestly to
ha in
, approximately reflecting
. In general, the harvested area continues to indicate a abrupt decline. The most prominent rate of growth was recorded in 2013 with an increase of
%. As a result, the harvested area reached the peak level of
ha. From 2014 to
, the growth of the cherry harvested area remained at a lower figure.








In value terms, cherry production stood at $












In







The cherry harvested area in Romania declined modestly to






Consumption
In
, consumption of cherries increased by
% to
tons, rising for the second consecutive year after six years of decline. Over the period under review, consumption, however, continues to indicate a noticeable decrease. Over the period under review, consumption hit record highs at
tons in 2014; however, from 2015 to
, consumption failed to regain momentum.
The revenue of the cherry market in Romania rose notably to $
in
, surging by
% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +
% from 2012 to
; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption attained the peak level of $
. From
to
, the growth of the market failed to regain momentum.





The revenue of the cherry market in Romania rose notably to $








Market Forecast
Depressed by shrinking demand for cherry in Romania, the market is expected to continue its downward consumption trend over the next eight-year period. The performance of the market is forecast to contract with an anticipated CAGR of -
% for the period from
to
, which is projected to depress the market volume to
tons by the end of
.
In value terms, the market is forecast to contract with an anticipated CAGR of +
% for the period from
to
, which is projected to bring the market value to $
(in nominal prices) by the end of
.





In value terms, the market is forecast to contract with an anticipated CAGR of +





Market Structure
Driven by a growing demand, the share of imports in total supply in Romania increased significantly over the last decade (from
% to
%). Over the period under review, the share of imports in terms of total cherry consumption in Romania was relatively small in physical terms, fluctuating under an
% figure. In value terms the share of imports also stood at a low figure, which means that the Romania cherry market is largely supplied by domestic manufacturers.



Trade Balance
Romania remains a net importer of cherry; in physical and value terms, imports consistently exceeded exports from 2012 to
. In
, there was a significant trade deficit of
tons, which was equal to $
.




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