Global Strawberry Market Overview

For the third year in a row, the global strawberry market recorded growth in sales value, which increased by % to $ in 2019. In general, the total consumption indicated a remarkable increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2007 indices. The most prominent rate of growth was recorded in 2011 with an increase of % against the previous year. Global consumption peaked in 2019 and is likely to see steady growth in the near future.

In value terms, strawberry production rose remarkably to $ in 2019 estimated in export prices. Over the period under review, the total production indicated a prominent expansion from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +% against 2016 indices. The most prominent rate of growth was recorded in 2008 with an increase of % against the previous year. Over the period under review, global production reached the maximum level in 2019 and is likely to continue growth in the immediate term.

China ( tonnes) remains the largest strawberry producing country worldwide, accounting for % of total volume. Moreover, strawberry production in China exceeded the figures recorded by the second-largest producer, the U.S. ( tonnes), sixfold. The third position in this ranking was occupied by Mexico ( tonnes), with a % share.

In China, strawberry production increased at an average annual rate of +% over the period from 2007-2019. The remaining producing countries recorded the following average annual rates of production growth: the U.S. (-% per year) and Mexico (+% per year).

The global average strawberry yield amounted to tonnes per ha in 2019, remaining stable against the previous year. The yield figure increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The growth pace was the most rapid in 2008 when the yield increased by % year-to-year. The global yield peaked at tonnes per ha in 2017; afterwards, it flattened through to 2019. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The global strawberry harvested area amounted to ha in 2019, surging by % against the previous year's figure. The harvested area increased at an average annual rate of +% from 2007 to 2019; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The growth pace was the most rapid in 2013 when the harvested area increased by % y-o-y. Over the period under review, the harvested area dedicated to strawberry production reached the peak figure in 2019 and is expected to retain growth in the near future.

For the third consecutive year, the global market recorded growth in consumption of strawberries, which increased by % to tonnes in 2019. Over the period under review, the total consumption indicated a noticeable increase from 2007 to 2019: its volume increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2007 indices. The pace of growth was the most pronounced in 2015 with an increase of % against the previous year. Over the period under review, global consumption attained the peak volume in 2019 and is likely to continue growth in years to come.

The global strawberry market value expanded markedly to $ in 2019, with an increase of % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a strong increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2007 indices. The pace of growth appeared the most rapid in 2011 with an increase of % year-to-year. Global consumption peaked in 2019 and is likely to see steady growth in the near future.

China ( tonnes) constituted the country with the largest volume of strawberry consumption, comprising approx. % of total volume. Moreover, strawberry consumption in China exceeded the figures recorded by the second-largest consumer, the U.S. ( tonnes), sixfold. Mexico ( tonnes) ranked third in terms of total consumption with a % share.

In China, strawberry consumption increased at an average annual rate of +% over the period from 2007-2019. In the other countries, the average annual rates were as follows: the U.S. (+% per year) and Mexico (+% per year).

In value terms, China ($) led the market, alone. The second position in the ranking was occupied by the U.S. ($). It was followed by Mexico.

In China, the strawberry market increased at an average annual rate of +% over the period from 2007-2019. In the other countries, the average annual rates were as follows: the U.S. (+% per year) and Mexico (+% per year).

The countries with the highest levels of strawberry per capita consumption in 2019 were Mexico ( kg per person), Turkey ( kg per person) and Poland ( kg per person).

From 2007 to 2019, the biggest increases were in Mexico, while strawberry per capita consumption for the other global leaders experienced more modest paces of growth.

Driven by increasing demand for strawberry worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +% for the period from 2019 to , which is projected to bring the market volume to tonnes by the end of .