Global Strawberry Market Overview

The global strawberry market expanded slightly to $ in 2018, increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a tangible increase from 2007 to 2018: its value increased at an average annual rate of +% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, consumption increased by +% against 2007 indices. The pace of growth appeared the most rapid in 2008 with an increase of % y-o-y. Global consumption peaked in 2018 and is likely to see gradual growth in years to come.

In value terms, strawberry production expanded modestly to $ in 2018 estimated in export prices. Overall, the total production indicated a buoyant increase from 2007 to 2018: its value increased at an average annual rate of +% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, production decreased by -% against 2016 indices. The most prominent rate of growth was recorded in 2014 with an increase of % against the previous year. Over the period under review, global production hit record highs at $ in 2016; however, from 2017 to 2018, production stood at a somewhat lower figure.

The country with the largest volume of strawberry production was China ( tonnes), comprising approx. % of total volume. Moreover, strawberry production in China exceeded the figures recorded by the second-largest producer, the U.S. ( tonnes), twofold. The third position in this ranking was occupied by Mexico ( tonnes), with a % share.

In China, strawberry production expanded at an average annual rate of +% over the period from 2007-2018. In the other countries, the average annual rates were as follows: the U.S. (+% per year) and Mexico (+% per year).

In 2018, the global average yield of strawberries reached tonnes per ha, growing by % on 2017 figures. The yield figure increased at an average annual rate of +% over the period from 2007 to 2018; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The pace of growth appeared the most rapid in 2012 when the yield increased by % against the previous year. Over the period under review, the average strawberry yield reached the maximum level in 2018 and is likely to see steady growth in the immediate term. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The global strawberry harvested area amounted to ha in 2018, surging by % compared with the previous year's figure. The harvested area increased at an average annual rate of +% over the period from 2007 to 2018; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The pace of growth appeared the most rapid in 2013 when the harvested area increased by % year-to-year. Over the period under review, the harvested area dedicated to strawberry production reached the maximum in 2018 and is likely to see gradual growth in the near future.

Global strawberry consumption expanded slightly to tonnes in 2018, surging by % against the previous year's figure. The total consumption volume increased at an average annual rate of +% over the period from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2012 with an increase of % year-to-year. Global consumption peaked in 2018 and is likely to see gradual growth in the near future.

The global strawberry market revenue totaled $ in 2018, growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated temperate growth from 2007 to 2018: its value increased at an average annual rate of +% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, consumption increased by +% against 2007 indices. The most prominent rate of growth was recorded in 2008 when the market value increased by % year-to-year. Over the period under review, the global market hit record highs in 2018 and is likely to see gradual growth in the immediate term.

The country with the largest volume of strawberry consumption was China ( tonnes), accounting for % of total volume. Moreover, strawberry consumption in China exceeded the figures recorded by the second-largest consumer, the U.S. ( tonnes), twofold. The third position in this ranking was occupied by Mexico ( tonnes), with a % share.

In China, strawberry consumption expanded at an average annual rate of +% over the period from 2007-2018. In the other countries, the average annual rates were as follows: the U.S. (+% per year) and Mexico (+% per year).

In value terms, China ($), the U.S. ($) and Mexico ($) were the countries with the highest levels of market value in 2018, together comprising % of the global market.

Mexico saw the highest growth rate of market size, among the main consuming countries over the period under review, while strawberry market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of strawberry per capita consumption in 2018 were Poland ( kg per person), Turkey ( kg per person) and Mexico ( kg per person).

From 2007 to 2018, the most notable rate of growth in terms of strawberry per capita consumption, amongst the leading consuming countries, was attained by Mexico, while strawberry per capita consumption for the other global leaders experienced more modest paces of growth.

Driven by increasing demand for strawberry worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from 2018 to , which is projected to bring the market volume to tonnes by the end of .