Global Strawberry Market Overview

The global strawberry market revenue amounted to $15.8B in 2010, rising by 3.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +6.1% over the period from 2007 to 2010; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed over the period under review. The pace of growth appeared the most rapid in 2008 with an increase of 13% against the previous year. Over the period under review, the global strawberry market reached its peak figure level in 2010 and is expected to retain its growth in the near future.

In value terms, strawberry production stood at $15.3B in 2010 estimated in export prices. The total output value increased at an average annual rate of +7.4% from 2007 to 2010; the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. The most prominent rate of growth was recorded in 2008 with an increase of 18% y-o-y. The global strawberry production peaked in 2010 and is likely to continue its growth in the near future.

The countries with the highest volumes of strawberry production in 2010 were China (1.8M tonnes), the U.S. (1.3M tonnes) and Turkey (300K tonnes), with a combined 55% share of global production. These countries were followed by Egypt, South Korea, Mexico, Japan, Russia, Germany, Italy, Poland and the UK, which together accounted for a further 26%.

From 2007 to 2010, the most notable rate of growth in terms of strawberry production, amongst the main producing countries, was attained by Egypt, while strawberry production for the other global leaders experienced more modest paces of growth.

Global average strawberry yield stood at 20 tonne per ha in 2010, remaining relatively unchanged against the previous year. The yield figure increased at an average annual rate of +3.9% from 2007 to 2010; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded over the period under review. The most prominent rate of growth was recorded in 2008 with an increase of 5.6% year-to-year. Over the period under review, the average strawberry yield reached its maximum level in 2010 and is expected to retain its growth in the near future. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2010, the global harvested area of strawberries amounted to 312K ha, coming down by -1.7% against the previous year. In general, the strawberry harvested area continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2008 when harvested area increased by 1% year-to-year. In that year, the global strawberry harvested area reached its peak level of 322K ha. From 2009 to 2010, the growth of the global strawberry harvested area failed to regain its momentum.

In 2010, approx. 6.2M tonnes of strawberries were consumed worldwide; remaining stable against the previous year. The total consumption volume increased at an average annual rate of +3.1% over the period from 2007 to 2010; the trend pattern remained consistent, with only minor fluctuations being observed over the period under review. The most prominent rate of growth was recorded in 2008 when consumption volume increased by 6.3% y-o-y. Over the period under review, the global strawberry consumption attained its peak figure volume at 6.2M tonnes in 2009, leveling off in the following year.

The global strawberry market revenue amounted to $15.8B in 2010, jumping by 3.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +6.1% from 2007 to 2010; the trend pattern remained consistent, with only minor fluctuations being recorded over the period under review. The pace of growth appeared the most rapid in 2008 when the market value increased by 13% against the previous year. Over the period under review, the global strawberry market attained its maximum level in 2010 and is expected to retain its growth in the immediate term.

The countries with the highest volumes of strawberry consumption in 2010 were China (1.8M tonnes), the U.S. (1.2M tonnes) and Turkey (274K tonnes), with a combined 54% share of global consumption. Germany, South Korea, Egypt, Russia, Japan, Italy, Mexico, Poland and the UK lagged somewhat behind, together accounting for a further 27%.

From 2007 to 2010, the most notable rate of growth in terms of strawberry consumption, amongst the main consuming countries, was attained by Mexico, while strawberry consumption for the other global leaders experienced more modest paces of growth.

In value terms, the U.S. ($3.4B), China ($3B) and Japan ($1.3B) constituted the countries with the highest levels of market value in 2010, together comprising 49% of the global market. These countries were followed by South Korea, Germany, Russia, Egypt, Italy, Turkey, the UK, Mexico and Poland, which together accounted for a further 32%.

In terms of the main consuming countries, Russia recorded the highest rates of growth with regard to market size, over the period under review, while strawberry market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of strawberry per capita consumption in 2010 were South Korea (4,591 kg per 1000 persons), the U.S. (4,029 kg per 1000 persons) and Turkey (3,790 kg per 1000 persons).

From 2007 to 2010, the most notable rate of growth in terms of strawberry per capita consumption, amongst the main consuming countries, was attained by Mexico, while strawberry per capita consumption for the other global leaders experienced more modest paces of growth.

Driven by increasing demand for strawberry worldwide, the market is expected to continue an upward consumption trend over the next twenty years. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from 2010 to , which is projected to bring the market volume to tonnes by the end of .