Strawberry Market Overview in the European Union
In value terms, strawberry production amounted to $ in 2018 estimated in export prices. In general, strawberry production, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2008 when production volume increased by % year-to-year. In that year, strawberry production reached its peak level of $. From 2009 to 2018, strawberry production growth remained at a somewhat lower figure.
The country with the largest volume of strawberry production was Spain ( tonnes), comprising approx. % of total volume. Moreover, strawberry production in Spain exceeded the figures recorded by the second-largest producer, Belgium ( tonnes), more than tenfold.
In Spain, strawberry production remained relatively stable over the period from 2007-2018.
The revenue of the strawberry market in the European Union amounted to $ in 2018, increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, strawberry consumption continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2011 with an increase of % against the previous year. The level of strawberry consumption peaked at $ in 2008; however, from 2009 to 2018, consumption failed to regain its momentum.
From 2007 to 2018, the most notable rate of growth in terms of strawberry consumption, amongst the main consuming countries, was attained by Poland, while strawberry consumption for the other leaders experienced more modest paces of growth.
In value terms, the largest strawberry markets in the European Union were Germany ($), the UK ($) and Spain ($), with a combined % share of the total market. These countries were followed by France, Italy, Belgium, Austria, Portugal, the Czech Republic, Sweden, Poland and Romania, which together accounted for a further %.
Poland experienced the highest rates of growth with regard to market size, in terms of the main consuming countries over the period under review, while strawberry market for the other leaders experienced more modest paces of growth.
The countries with the highest levels of strawberry per capita consumption in 2018 were Belgium ( kg per persons), Portugal ( kg per persons) and Austria ( kg per persons).
From 2007 to 2018, the most notable rate of growth in terms of strawberry per capita consumption, amongst the main consuming countries, was attained by Poland, while strawberry per capita consumption for the other leaders experienced more modest paces of growth.