Strawberry Market Overview in the European Union
In value terms, strawberry production totaled $1.2B in 2010 estimated in export prices. The total output value increased at an average annual rate of +1.0% over the period from 2007 to 2010; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The growth pace was the most rapid in 2008 with an increase of 14% year-to-year. In that year, strawberry production attained its peak level of $1.3B. From 2009 to 2010, strawberry production growth remained at a lower figure.
Spain (314K tonnes) constituted the country with the largest volume of strawberry production, accounting for 72% of total volume. Moreover, strawberry production in Spain exceeded the figures recorded by the second-largest producer, the Netherlands (44K tonnes), sevenfold. Greece (36K tonnes) ranked third in terms of total production with a 8.2% share.
From 2007 to 2010, the average annual rate of growth in terms of volume in Spain stood at +1.0%. In the other countries, the average annual rates were as follows: the Netherlands (+0.4% per year) and Greece (+0.2% per year).
The revenue of the strawberry market in the European Union amounted to $1.1B in 2010, reducing by -5.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, strawberry consumption continues to indicate a temperate reduction. The most prominent rate of growth was recorded in 2008 with an increase of 6.6% year-to-year. In that year, the strawberry market attained its peak level of $1.3B. From 2009 to 2010, the growth of the strawberry market remained at a somewhat lower figure.
From 2007 to 2010, the most notable rate of growth in terms of strawberry consumption, amongst the main consuming countries, was attained by Romania, while strawberry consumption for the other leaders experienced more modest paces of growth.
In value terms, Germany ($220M), Spain ($185M) and France ($177M) were the countries with the highest levels of market value in 2010, together comprising 51% of the total market. The UK, the Netherlands, Italy, Greece, Belgium, Austria, Denmark, the Czech Republic and Romania lagged somewhat behind, together comprising a further 42%.
Romania experienced the highest growth rate of market size, among the main consuming countries over the period under review, while strawberry market for the other leaders experienced more modest paces of growth.
The countries with the highest levels of strawberry per capita consumption in 2010 were the Netherlands (2.11 kg per person), Greece (1.91 kg per person) and Austria (1.87 kg per person).
From 2007 to 2010, the most notable rate of growth in terms of strawberry per capita consumption, amongst the main consuming countries, was attained by Romania, while strawberry per capita consumption for the other leaders experienced more modest paces of growth.