Updated Jan 31, 2023 08:37

Strawberry Market in New Zealand

Market Overview
The New Zealand strawberry market reduced to $ in , shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, showed a relatively flat trend pattern. Strawberry consumption peaked at $ in 2016; however, from 2017 to , consumption stood at a somewhat lower figure.

In value terms, strawberry production reduced modestly to $ in estimated in export price. In general, production, however, showed a mild expansion. The pace of growth was the most pronounced in 2010 when the production volume increased by %. Over the period under review, production hit record highs at $ in 2016; however, from 2017 to , production remained at a lower figure.

The average yield of strawberries in New Zealand fell modestly to tons per ha in , approximately mirroring . Overall, the yield saw a noticeable downturn. The growth pace was the most rapid in 2010 with an increase of %. The strawberry yield peaked at tons per ha in 2013; however, from 2014 to , the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The strawberry harvested area in New Zealand reduced modestly to ha in , which is down by -% compared with the previous year. In general, the harvested area continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2009 with an increase of % against the previous year. Over the period under review, the harvested area dedicated to strawberry production attained the peak figure at ha in 2014; however, from 2015 to , the harvested area failed to regain momentum.


Consumption
In , approx. tons of strawberries were consumed in New Zealand; declining by -% against the year before. Over the period under review, consumption continues to indicate a perceptible shrinkage. Strawberry consumption peaked at tons in 2014; however, from 2015 to , consumption remained at a lower figure.

The revenue of the strawberry market in New Zealand shrank to $ in , declining by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, showed a relatively flat trend pattern. Over the period under review, the market hit record highs at $ in 2016; however, from 2017 to , consumption stood at a somewhat lower figure.


Market Forecast
Depressed by shrinking demand for strawberry in New Zealand, the market is expected to continue its downward consumption trend over the next eight-year period. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to depress the market volume to tons by the end of .

In value terms, the market is forecast to contract with an anticipated CAGR of -% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports increased moderately ( percentage point) over the period under review.


Trade Balance
New Zealand remains a net exporter of strawberry; in physical and value terms, exports consistently exceeded imports from 2007 to . In , there was a significant trade surplus of tons, which was equal to $. This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.