Strawberry Market Overview in the United Kingdom
In value terms, strawberry production shrank to $ in 2019 estimated in export prices. In general, the total production indicated slight growth from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +% against 2015 indices. The pace of growth was the most pronounced in 2017 when the production volume increased by % y-o-y. Over the period under review, production reached the maximum level at $ in 2018, and then declined in the following year.
In 2019, the average yield of strawberries in the UK reached tonnes per ha, approximately mirroring the previous year. The yield figure increased at an average annual rate of +% over the period from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2014 with an increase of % year-to-year. The strawberry yield peaked in 2019 and is expected to retain growth in years to come. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the strawberry harvested area in the UK contracted to ha, flattening at the previous year's figure. In general, the harvested area, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when the harvested area increased by % against the previous year. The strawberry harvested area peaked at ha in 2010; however, from 2011 to 2019, the harvested area remained at a lower figure.
The value of the strawberry market in the UK shrank to $ in 2019, which is down by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2011 with an increase of % y-o-y. Over the period under review, the market hit record highs at $ in 2018, and then fell in the following year.