Berry Market in New Zealand
In value terms, berry production rose remarkably to $ in estimated in export price. In general, production recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 with an increase of % against the previous year. As a result, production reached the peak level of $. From to , production growth remained at a somewhat lower figure.
The average yield of berries in New Zealand amounted to tons per ha in , therefore, remained relatively stable against the previous year's figure. Over the period under review, the yield saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the yield increased by %. As a result, the yield reached the peak level of tons per ha. From to , the growth of the average berry yield remained at a somewhat lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
The berry harvested area in New Zealand contracted slightly to ha in , dropping by -% against the year before. Overall, the harvested area recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the harvested area increased by %. As a result, the harvested area reached the peak level of ha. From 2019 to , the growth of the berry harvested area remained at a somewhat lower figure.
The revenue of the berry market in New Zealand dropped notably to $ in , shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption showed a pronounced decrease. Berry consumption peaked at $ in 2015; however, from 2016 to , consumption failed to regain momentum.
From 2012 to , the average annual rate of growth in terms of the volume of consumption of currants and gooseberries totaled -%. With regard to the other consumed products, the following average annual rates of growth were recorded: strawberries (-% per year) and cherries and sour cherries (-% per year).
In value terms, the most traded types of berries in New Zealand were currants and gooseberries ($), strawberries ($) and blueberries and cranberries ($), together accounting for % of the total market. Cherries and sour cherries and raspberries and blackberries lagged somewhat behind, together comprising a further %.
Strawberry, with a CAGR of -%, recorded the highest growth rate of market size, in terms of the main consumed products over the period under review, while market for the other products experienced a decline.