Blueberry And Cranberry Market Overview in Norway
In value terms, blueberry and cranberry production surged to $ in 2019 estimated in export prices. In general, production continues to indicate a prominent expansion. The most prominent rate of growth was recorded in 2012 when the production volume increased by % against the previous year. Blueberry and cranberry production peaked in 2019 and is likely to continue growth in years to come.
The average yield of blueberries and cranberries in Norway soared to tonnes per ha in 2019, with an increase of % against the year before. Over the period under review, the yield recorded strong growth. The pace of growth was the most pronounced in 2017 with an increase of % y-o-y. The blueberry and cranberry yield peaked at tonnes per ha in 2010; however, from 2011 to 2019, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
In 2019, the harvested area of blueberries and cranberries in Norway rose notably to ha, picking up by % against the previous year's figure. Overall, the harvested area, however, continues to indicate a slight shrinkage. The growth pace was the most rapid in 2008 when the harvested area increased by % year-to-year. Over the period under review, the harvested area dedicated to blueberry and cranberry production reached the maximum at ha in 2009; however, from 2010 to 2019, the harvested area stood at a somewhat lower figure.
The size of the blueberry and cranberry market in Norway fell to $ in 2019, waning by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption recorded significant growth. The most prominent rate of growth was recorded in 2012 when the market value increased by % y-o-y. Over the period under review, the market hit record highs at $ in 2017; however, from 2018 to 2019, consumption failed to regain the momentum.