Updated Jan 21, 2023 14:32

Kiwi Fruit Market in Greece

Market Overview
The Greek kiwi fruit market dropped dramatically to $ in , shrinking by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, saw a remarkable increase. Over the period under review, the market reached the peak level at $ in ; however, from to , consumption stood at a somewhat lower figure.

In value terms, kiwi fruit production amounted to $ in estimated in export price. In general, production recorded a prominent expansion. The growth pace was the most rapid in 2017 when the production volume increased by % against the previous year. Kiwi fruit production peaked at $ in ; however, from to , production stood at a somewhat lower figure.

In , the average kiwi fruit yield in Greece dropped slightly to tons per ha, leveling off at . Over the period under review, the yield indicated perceptible growth from 2007 to : its figure increased at an average annual rate of +% over the last fifteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, kiwi fruit yield decreased by +% against indices. The growth pace was the most rapid in 2017 when the yield increased by %. Over the period under review, the average kiwi fruit yield hit record highs at tons per ha in 2019; afterwards, it flattened through to . Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The kiwi fruit harvested area in Greece stood at ha in , increasing by % compared with the previous year's figure. Overall, the harvested area posted a strong expansion. The most prominent rate of growth was recorded in 2014 when the harvested area increased by % against the previous year. Over the period under review, the harvested area dedicated to kiwi fruit production reached the peak figure at ha in ; however, from to , the harvested area remained at a lower figure.


Consumption
In , approx. tons of kiwi fruit were consumed in Greece; with a decrease of -% on the previous year's figure. Overall, consumption, however, showed a prominent increase. Kiwi fruit consumption peaked at tons in ; however, from to , consumption stood at a somewhat lower figure.

The revenue of the kiwi fruit market in Greece shrank notably to $ in , declining by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption, however, enjoyed a strong increase. Over the period under review, the market attained the maximum level at $ in ; however, from to , consumption remained at a lower figure.


Market Forecast
Driven by increasing demand for kiwi fruit in Greece, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tons by the end of .

In value terms, the market is forecast to increase with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports decreased moderately (- percentage point) over the period under review.


Trade Balance
Greece remains a net exporter of kiwi fruit; in physical and value terms, exports consistently exceeded imports from 2007 to . In , there was a significant trade surplus of tons, which was equal to $. This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.