Kiwi Fruit Market Overview in Italy
In value terms, kiwi fruit production contracted to $ in 2019 estimated in export prices. Overall, the total production indicated a moderate increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, production increased by +% against 2016 indices. The most prominent rate of growth was recorded in 2008 with an increase of % year-to-year. Kiwi fruit production peaked at $ in 2018, and then contracted in the following year.
The average yield of kiwi fruit in Italy totaled tonnes per ha in 2019, with an increase of % on the previous year's figure. The yield figure increased at an average annual rate of +% from 2007 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 with an increase of % y-o-y. The kiwi fruit yield peaked in 2019 and is expected to retain growth in the immediate term. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
The kiwi fruit harvested area in Italy was estimated at ha in 2019, approximately equating 2018 figures. The harvested area increased at an average annual rate of +% over the period from 2007 to 2019; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2015 with an increase of % year-to-year. As a result, the harvested area attained the peak level of ha. From 2016 to 2019, the growth of the kiwi fruit harvested area remained at a somewhat lower figure.
The value of the kiwi fruit market in Italy amounted to $ in 2019, leveling off at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption posted buoyant growth. The pace of growth was the most pronounced in 2013 when the market value increased by % y-o-y. Over the period under review, the market hit record highs in 2019 and is expected to retain growth in the immediate term.