Kiwi Fruit Market Overview in Japan
In value terms, kiwi fruit production fell modestly to $ in 2019 estimated in export prices. Overall, production continues to indicate a mild slump. The growth pace was the most rapid in 2017 with an increase of % y-o-y. Over the period under review, production hit record highs at $ in 2009; however, from 2010 to 2019, production remained at a lower figure.
The average yield of kiwi fruit in Japan stood at tonnes per ha in 2019, remaining stable against the previous year. Over the period under review, the yield saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the yield increased by % year-to-year. Over the period under review, the average kiwi fruit yield reached the maximum level at tonnes per ha in 2008; however, from 2009 to 2019, the yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.
The kiwi fruit harvested area in Japan shrank modestly to ha in 2019, with a decrease of -% on 2018 figures. In general, the harvested area continues to indicate a perceptible shrinkage. The most prominent rate of growth was recorded in 2009 when the harvested area decreased by -% against the previous year. The kiwi fruit harvested area peaked at ha in 2007; however, from 2008 to 2019, the harvested area failed to regain the momentum.
The size of the kiwi fruit market in Japan expanded rapidly to $ in 2019, increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated a strong increase from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2015 indices. The pace of growth appeared the most rapid in 2008 when the market value increased by % y-o-y. Over the period under review, the market attained the peak level in 2019 and is likely to continue growth in years to come.