Updated Jan 21, 2023 14:51

Kiwi Fruit Market in Thailand

Market Overview
Please note: Annual data for 2022 are preliminary and subject to revision
The Thai kiwi fruit market was finally on the rise to reach $ in , after two years of decline. In general, consumption enjoyed a buoyant expansion. Kiwi fruit consumption peaked in and is expected to retain growth in the immediate term.


Consumption
Please note: Annual data for 2022 are preliminary and subject to revision
In , consumption of kiwi fruit increased by % to tons for the first time since 2019, thus ending a two-year declining trend. Overall, consumption showed a prominent expansion. Kiwi fruit consumption peaked at tons in 2019; however, from to , consumption stood at a somewhat lower figure.

The value of the kiwi fruit market in Thailand expanded rapidly to $ in , increasing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption enjoyed prominent growth. Over the period under review, the market reached the peak level in and is likely to see steady growth in the immediate term.


Market Forecast
Please note: Annual data for 2022 are preliminary and subject to revision
Driven by increasing demand for kiwi fruit in Thailand, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tons by the end of .

In value terms, the market is forecast to increase with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Please note: Annual data for 2022 are preliminary and subject to revision
Kiwi fruit market in Thailand consists almost entirely of imported products. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports decreased moderately (- percentage point) over the period under review.


Trade Balance
Please note: Annual data for 2022 are preliminary and subject to revision
Thailand remains a net importer of kiwi fruit; in physical and value terms, imports consistently exceeded exports from 2007 to . In , there was a significant trade deficit of tons, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.