Updated Jan 21, 2023 14:53

Kiwi Fruit Market in Turkey

Market Overview
The Turkish kiwi fruit market stood at $ in , approximately equating the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, posted a buoyant increase. Over the period under review, the market hit record highs at $ in ; however, from to , consumption stood at a somewhat lower figure.

In value terms, kiwi fruit production expanded remarkably to $ in estimated in export price. Overall, production recorded resilient growth. The most prominent rate of growth was recorded in 2010 when the production volume increased by % against the previous year. Over the period under review, production hit record highs at $ in ; however, from to , production failed to regain momentum.

The average yield of kiwi fruit in Turkey rose modestly to tons per ha in , growing by % against the previous year's figure. In general, the yield indicated a notable increase from 2007 to : its figure increased at an average annual rate of +% over the last fifteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on figures, kiwi fruit yield decreased by -% against indices. The pace of growth appeared the most rapid in 2015 when the yield increased by % against the previous year. Over the period under review, the average kiwi fruit yield attained the maximum level at tons per ha in ; however, from to , the yield failed to regain momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In , the harvested area of kiwi fruit in Turkey stood at ha, picking up by % against . Over the period under review, the harvested area posted prominent growth. The most prominent rate of growth was recorded in 2012 when the harvested area increased by %. Over the period under review, the harvested area dedicated to kiwi fruit production reached the maximum at ha in ; however, from to , the harvested area stood at a somewhat lower figure.


Consumption
In , consumption of kiwi fruit decreased by -% to tons, falling for the second consecutive year after two years of growth. Over the period under review, consumption, however, showed a buoyant increase. Kiwi fruit consumption peaked at tons in ; however, from to , consumption failed to regain momentum.

The size of the kiwi fruit market in Turkey was estimated at $ in , leveling off at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, continues to indicate a strong expansion. Kiwi fruit consumption peaked at $ in ; however, from to , consumption remained at a lower figure.


Market Forecast
Driven by increasing demand for kiwi fruit in Turkey, the market is expected to continue an upward consumption trend over the next eight-year period. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +% for the period from to , which is projected to bring the market volume to tons by the end of .

In value terms, the market is forecast to increase with an anticipated CAGR of +% for the period from to , which is projected to bring the market value to $ (in nominal prices) by the end of .


Market Structure
Affected by an intensive growth in domestic production, which will gradually displace imported products from the market, the share of imports decreased from % in 2007 to % in . Turkey domestic supply is expected to continue its growth. In , the share of imports in total consumption accounted for % in value terms and % in physical terms. The share of imports decreased moderately (- percentage point) over the period under review.


Trade Balance
Turkey remains a net exporter of kiwi fruit; in physical and value terms, exports consistently exceeded imports from 2007 to . In , there was a significant trade surplus of tons, which was equal to $. This tangible trade surplus reflects the fact that the market remains buoyed by domestic production, and the industry is highly incorporated into the global market, which is likely to continue in the medium term.