Pepper Market Overview in Italy
The revenue of the pepper market in Italy amounted to $15M in 2010, picking up by 15% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +2.7% over the period from 2007 to 2010; the trend pattern remained consistent, with somewhat noticeable fluctuations in certain years. The pace of growth was the most pronounced in 2010 when the market value increased by 15% against the previous year. In that year, the pepper market reached its peak level and is likely to continue its growth in the immediate term.