Global Vanilla Market Overview
In value terms, vanilla production totaled $ in 2018 estimated in export prices. Over the period under review, vanilla production continues to indicate buoyant growth. The most prominent rate of growth was recorded in 2017 with an increase of % against the previous year. In that year, global vanilla production attained its peak level of $, leveling off in the following year.
Madagascar ( tonnes) remains the largest vanilla producing country worldwide, comprising approx. % of total volume. Moreover, vanilla production in Madagascar exceeded the figures recorded by the second-largest producer, Indonesia ( tonnes), fivefold. Mexico ( tonnes) ranked third in terms of total production with a % share.
From 2007 to 2018, the average annual rate of growth in terms of volume in Madagascar amounted to +%. In the other countries, the average annual rates were as follows: Indonesia (-% per year) and Mexico (-% per year).
The global vanilla market revenue amounted to $ in 2018, falling by -% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, vanilla consumption continues to indicate a resilient expansion. The most prominent rate of growth was recorded in 2016 when the market value increased by % against the previous year. Over the period under review, the global vanilla market attained its peak figure level at $ in 2017, and then declined slightly in the following year.
In Germany, vanilla consumption increased at an average annual rate of +% over the period from 2007-2018. In the other countries, the average annual rates were as follows: France (+% per year) and Indonesia (-% per year).
In value terms, France ($), Germany ($) and the U.S. ($) appeared to be the countries with the highest levels of market value in 2018, together comprising % of the global market. These countries were followed by Indonesia, Canada, the Netherlands, Madagascar, Denmark, Mexico and China, which together accounted for a further %.
The Netherlands experienced the highest growth rate of market size, in terms of the main consuming countries over the period under review, while vanilla market for the other global leaders experienced more modest paces of growth.
The countries with the highest levels of vanilla per capita consumption in 2018 were Denmark ( kg per persons), Germany ( kg per persons) and Madagascar ( kg per persons).
From 2007 to 2018, the most notable rate of growth in terms of vanilla per capita consumption, amongst the main consuming countries, was attained by Germany, while vanilla per capita consumption for the other global leaders experienced more modest paces of growth.