Vanilla Market Overview in Pakistan
The value of the vanilla market in Pakistan reached $ in 2019, approximately reflecting the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, showed a deep setback. Vanilla consumption peaked at $ in 2011; however, from 2012 to 2019, consumption stood at a somewhat lower figure.