Gingerbread Market Overview in the European Union
In value terms, gingerbread production stood at $1.2B in 2010 estimated in export prices. The total output value increased at an average annual rate of +5.5% over the period from 2007 to 2010; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2008 with an increase of 20% y-o-y. In that year, gingerbread production attained its peak level of $1.2B; afterwards, it flattened through to 2010.
The countries with the highest volumes of gingerbread production in 2010 were Germany (98K tonnes), the Netherlands (60K tonnes) and Spain (34K tonnes), with a combined 64% share of total production. These countries were followed by Poland, Italy, Belgium, Greece, Sweden, the Czech Republic, France and Austria, which together accounted for a further 27%.
From 2007 to 2010, the most notable rate of growth in terms of gingerbread production, amongst the main producing countries, was attained by Italy, while gingerbread production for the other leaders experienced more modest paces of growth.
The revenue of the gingerbread market in the European Union amounted to $1B in 2010, approximately reflecting the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +3.6% over the period from 2007 to 2010; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2008 with an increase of 16% y-o-y. In that year, the gingerbread market attained its peak level of $1.1B. From 2009 to 2010, the growth of the gingerbread market remained at a lower figure.
From 2007 to 2010, the most notable rate of growth in terms of gingerbread consumption, amongst the main consuming countries, was attained by Italy (+52.5% per year), while gingerbread consumption for the other leaders experienced more modest paces of growth.
In value terms, Germany ($404M) led the market, alone. The second position in the ranking was occupied by Italy ($174M). It was followed by the Netherlands.
From 2007 to 2010, the average annual growth rate of value in Germany amounted to -2.7%. The remaining consuming countries recorded the following average annual rates of market growth: Italy (+49.8% per year) and the Netherlands (+7.0% per year).
In 2010, the highest levels of gingerbread per capita consumption was registered in the Netherlands (3,405 kg per 1000 persons), followed by Germany (1,074 kg per 1000 persons), Belgium (778 kg per 1000 persons) and Spain (750 kg per 1000 persons), while the world average per capita consumption of gingerbread was estimated at 576 kg per 1000 persons.
In the Netherlands, gingerbread per capita consumption expanded at an average annual rate of +3.0% over the period from 2007-2010. In the other countries, the average annual rates were as follows: Germany (-2.6% per year) and Belgium (-2.2% per year).