Preserved Frozen Potato Market Overview in Italy
In value terms, preserved frozen potato production reached $ in 2019 estimated in export prices. Overall, production, however, faced a abrupt downturn. The pace of growth was the most pronounced in 2012 with an increase of % y-o-y. Preserved frozen potato production peaked at $ in 2007; however, from 2008 to 2019, production remained at a lower figure.
The size of the preserved frozen potato market in Italy rose slightly to $ in 2019, growing by % against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +% from 2007 to 2019; the trend pattern remained consistent, with only minor fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2013 with an increase of % year-to-year. Over the period under review, the market hit record highs in 2019 and is likely to continue growth in the immediate term.