Potato Chips Market Overview in Saudi Arabia
In value terms, potato chips production fell slightly to $ in 2019 estimated in export prices. Over the period under review, production continues to indicate a buoyant expansion. The pace of growth was the most pronounced in 2017 with an increase of % against the previous year. Over the period under review, production attained the peak level at $ in 2018, and then shrank slightly in the following year.
The value of the potato chips market in Saudi Arabia contracted slightly to $ in 2019, approximately reflecting the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated strong growth from 2007 to 2019: its value increased at an average annual rate of +% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +% against 2016 indices. The pace of growth appeared the most rapid in 2017 when the market value increased by % y-o-y. Potato chips consumption peaked at $ in 2018, and then dropped modestly in the following year.