Orange Juice Market Overview in Colombia
The revenue of the orange juice market in Colombia amounted to $3.1M in 2010, going up by 1.5% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +9.0% over the period from 2007 to 2010; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2009 when the market value increased by 30% y-o-y. Over the period under review, the orange juice market reached its peak figure level in 2010 and is likely to see steady growth in the near future.