Soft Drink Market Overview in Portugal
In value terms, soft drink production stood at $485M in 2010 estimated in export prices. Overall, soft drink production continues to indicate a deep deduction. The pace of growth appeared the most rapid in 2009 when production volume increased by 1.8% y-o-y. Over the period under review, soft drink production attained its maximum level at $594M in 2007; however, from 2008 to 2010, production failed to regain its momentum.
The revenue of the soft drink market in Portugal amounted to $723M in 2010, waning by -9.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +5.6% over the period from 2007 to 2010; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2009 when the market value increased by 36% against the previous year. In that year, the soft drink market attained its peak level of $803M, and then declined slightly in the following year.