Soft Drink Market Overview in the USA
Market Overview
In 2019, the U.S. soft drink market decreased by -
% to $ for the first time since 2016, thus ending a two-year rising trend. In general, consumption continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 when the market value increased by % y-o-y. As a result, consumption attained the peak level of $. From 2016 to 2019, the growth of the market remained at a somewhat lower figure.
In value terms, soft drink production stood at $ in 2019. Overall, production, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2015 when the production volume increased by % y-o-y. As a result, production reached the peak level of $. From 2016 to 2019, production growth failed to regain the momentum.
% to $ for the first time since 2016, thus ending a two-year rising trend. In general, consumption continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 when the market value increased by % y-o-y. As a result, consumption attained the peak level of $. From 2016 to 2019, the growth of the market remained at a somewhat lower figure.In value terms, soft drink production stood at $
in 2019. Overall, production, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2015 when the production volume increased by % y-o-y. As a result, production reached the peak level of $. From 2016 to 2019, production growth failed to regain the momentum.Consumption
After two years of growth, consumption of soft drinks decreased by -% to tonnes in 2019. Over the period under review, consumption continues to indicate a mild decrease. The pace of growth was the most pronounced in 2015 with an increase of % y-o-y. Soft drink consumption peaked at tonnes in 2007; however, from 2008 to 2019, consumption failed to regain the momentum.
The revenue of the soft drink market in the U.S. reduced modestly to $ in 2019, remaining stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when the market value increased by % year-to-year. As a result, consumption reached the peak level of $. From 2016 to 2019, the growth of the market remained at a somewhat lower figure.
% to tonnes in 2019. Over the period under review, consumption continues to indicate a mild decrease. The pace of growth was the most pronounced in 2015 with an increase of % y-o-y. Soft drink consumption peaked at tonnes in 2007; however, from 2008 to 2019, consumption failed to regain the momentum.The revenue of the soft drink market in the U.S. reduced modestly to $
in 2019, remaining stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 when the market value increased by % year-to-year. As a result, consumption reached the peak level of $. From 2016 to 2019, the growth of the market remained at a somewhat lower figure.Market Forecast
Depressed by shrinking demand for soft drink in the U.S., the market is expected to continue its downward consumption trend over the next decade. The performance of the market is forecast to contract with an anticipated CAGR of -% for the period from 2019 to , which is projected to depress the market volume to tonnes by the end of .
% for the period from 2019 to , which is projected to depress the market volume to tonnes by the end of .Market Structure
Over the period under review, the share of imports in terms of total soft drink consumption in the U.S. was relatively small in physical terms, fluctuating under an % figure. In value terms the share of imports also stood at a low figure, which means that the the U.S. soft drink market is largely supplied by domestic manufacturers.
% figure. In value terms the share of imports also stood at a low figure, which means that the the U.S. soft drink market is largely supplied by domestic manufacturers.Trade Balance
The U.S. remains a net importer of soft drink; in physical and value terms, imports consistently exceeded exports from 2007 to 2019. In 2019, there was a significant trade deficit of tonnes, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.
tonnes, which was equal to $. This tangible trade deficit reflects the fact that the market remains dependent on imports, which is likely to continue in the medium term.
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